Bachelor of Arts (Hons) in Graphic Design Advertising
(N/0211/6/0015)06/28 (MQA/PA16513)04/28
INTAKES : March, July, October
DURATION : Full- time, 3 years
PROGRAMME LEVEL : Bachelor
INTRODUCTION PROGRAM :
In today’s rapidly evolving digital landscape, a Bachelors of Art in Graphic Design Degree with a specialisation in Advertising is crucial for those aiming to excel in the advertising and visual communications field. Our graphic design degree is designed to provide students with the vital skills needed for success in the dynamic world of advertising, enabling the creation of compelling and impactful advertising campaigns for various media platforms.
This degree teaches students to master the digital age’s complexities while focusing on user experience (UX) design, emphasising on integrated campaigns, data-driven strategies, and user-centred design. With a curriculum that fosters multi-platform skill mastery, proficiency in industry-standard tools, and ethical advertising practices, students are well-prepared to adapt to new technologies, collaborate effectively, and pursue entrepreneurial ventures in the design and advertising sectors. This Graphic Design degree balances traditional design principles with the latest digital technologies, preparing graduates to significantly influence the digital advertising landscape.
Course Description:
The Bachelor of Arts (Hons) in Graphic Design (Advertising) is a comprehensive 3-year programme designed to teach students effective visual communication through design. Covering essential topics like logos, layouts, and design principles, the course prepares students to create aesthetically pleasing designs that communicate messages effectively. It also focuses on adapting design work for the digital realm, ensuring that students are ready for the industry’s current demands.
Students are graded based on assignments (30%), projects and presentations (30%), and a final project portfolio (40%).
Course Training and Practical:
To enhance the learning experience and prepare students for the industry, our Graphic Design degree is incorporated with comprehensive training and practical methods, such as:
• Hands-on Workshops
• Design Challenges
• Industry Collaboration
• Portfolio Development
• Critique Sessions
• Guest Lectures
• Field Trips
SUMMARISED ENTRY REQUIREMENTS :
▶️ STPM
A pass in STPM with a minimum of Grade C (GP 2.00) in any 2 subjects or its equivalent
▶️ STAM
A pass in STAM with a minimum grade of Jayyid, or its equivalent
▶️ A-Level
A pass in A-Level with a minimum of Grade D in any 2 subjects
▶️ Matriculation or Foundation
A Certificate in Matriculation or Foundation with a minimum CGPA of 2.00 or its equivalent
▶️ Diploma
A Diploma (Level 4, MQF) with a minimum CGPA of 2.00 or its equivalent
▶️ Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM)
A pass in Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional
Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subjected to University’s approval;
OR
A pass in DKM / DLKM / DVM with a minimum CGPA of 2.00 with at least 2 years working experience in a related discipline
Other relevant equivalent qualifications recognised by the Malaysian Government, acceptable to the University
*Remarks*
Pass an interview OR submission of portfolio determined by the University as required
or any other relevant qualification recognised by the Malaysian Government acceptable to the University.
CAREER IMPACT
Career Prospects:
• Digital Designer
• Art Director
• UI/UX Designer
• Motion Graphics Designer
• Social Media Content Creator
• Visual Content Strategist
• Digital Marketing Specialist
• E-commerce Designer
• Creative Consultant
• Brand Identity Designer
• Content Creator
• Interactive Media Designer
• Digital Illustrator
• VR Designer
• AR Specialist
• User Researcher
• Content Marketing Strategist
• Freelancer/Entrepreneur
• Educator
• Creative Director
Career Organisation:
Holders of a Graphic Design degree find opportunities in a wide array of organisations such as:
• Advertising Agencies
• Design Studios
• Digital Marketing Agencies
• Creative Departments of Companies
• Media Production Companies
• Interactive Agencies
• E-commerce Companies
• Social Media Agencies
• Web Development Firms
• Animation Studios
• Video Production Companies
• Branding and Identity Agencies
• Public Relations Firms
• Marketing Departments
• Tech Startups
• Publishing Houses
• Educational Institutions
• Nonprofit Organizations
• Event Management Companies
• Freelance or Self-Employed
Key Courses
YEAR 1
• History of Design
• Fundamentals of Digital Arts
• Creative Studies
• Basic Drawing
• Design Fundamental
• Digital Illustration
• Digital Drawing
• Creative Typography
• Digital Photography
• Colour Studies
YEAR 2
• Consumer Behaviour
• Creative Copywriting
• Branding Design
• Layout and Composition
• Computer Graphic, Visualisation and Animation
• Digital Advertising
• Project Management
• Advertising Campaigns
• Graphic Design Theory and Practice
• Content Development & Entrepreneurship
• Advertising Ethics
• Advertising Analytics
YEAR 3
• Media Planning and Buying
• Advertising Design
• Art Direction
• Project 1 (Proposal)
• Project 2 (Final Project)