Bachelor in Business Administration (Hons)
(N/345/6/1093)01/24 (MQA/FA10722)08/27
INTAKES : March, July, October.
DURATION : Full- time, 3 years
PROGRAMME LEVEL : Bachelor
INTRODUCTION PROGRAM :
This programme provides students with a firm foundation to understand and master key business concepts, theories as well as real-life case studies. The programme also features unique components that provide digital competencies that are critical in today’s digital-driven economy.
SUMMARISED ENTRY REQUIREMENTS :
▶️ STPM
Pass with minimum Grade C (GPA 2.00) in two (2) subjects, and pass Mathematics and English in SPM or its equivalent;
▶️ Sijil Tinggi Agama Malaysia (STAM)
Minimum Grade Jayyid, including a pass in Mathematics and English in at SPM level (or equivalent)
▶️ Diploma or Advance Diploma
Level 4 & 5, MQF (or equivalent)
▶️ Matriculation/Foundation
Minimum CGPA of 2.00
or any other relevant qualification recognised by the Malaysian Government acceptable to the University.
CAREER IMPACT
Career Prospects
Graduates of the Bachelor in Business Administration would be able to embark on executive roles such as a:
• Business Executive
• Marketing Executive
• Administrative Executive
• Quality Assurance Officer
• Operation Executive
• Finance Executive
• Real Estate Executive
Career Organisation
Students will find employment in organization such as:
• Retail/Merchandise
• Banks/Financial services
• Printing/Publishing
• Advertising agencies
• Branding agencies
• Consulting firms
Key Courses
YEAR 1
• Principles of Management
• Business Economic
• Problem Solving Skills
• Business Communication
• Introduction to Web Design
• Introduction to Accounting
• Talent Management
• Introduction to Operation Management
• Principles of Marketing
YEAR 2
• Business Finance
• Organization Behaviour
• Business Law
• Managing Intellectual Property
• Cost Accounting
• Design Thinking
• Leadership & Governance
• Product Design & Development
• E-Business
• Managing Innovation
• Business and Organisation Sustainability
• Specialism Elective 1 & 2
YEAR 3
• Business Research
• International Business
• Consumer Behaviour
• Strategic Management
• Data Driven Business
• Specialism Elective 3 & 4
• Supply Chain Management
• Digital Leadership
• Business Ethics
• Business Project
• Economic Development & Issues
Specialised Module: Business Administration
a. Digital Marketing
b. Contemporary Issues in Entrepreneurship & Business
c. Cyber Data & Security
d. Data Mining & Big Data
Specialised Module: Digital Marketing
a. Digital Marketing
b. Content Marketing
c. Marketing Analytics
d. Mobile Marketing
Specialised Module: Business Analytics
a. Commerce Analytics
b. Agile Methodology
c. Data Ethics & Privacy
d. Data Mining & Big Data
Specialised Module: Healthcare Management
a. Ethics & Legal Aspects in Healthcare
b. Healthcare Service Quality
c. Healthcare Financing
d. Healthcare, Safety, Emergency Crisis Management